Jennifer Aniston vs Web 2.0
January 30th, 2007 You Mon Tsang
This is an installment of the ongoing “Metrics Series.”
We launched Boxxet last week and we got covered in a fair bit of the Web 2.0 media, including from Rafe Needleman at Webware (part of c|net), Dan Farber at ZDNet, Liz Gannes at GigaOm, Pete Cashmore at Mashable, Matt Marshall of VentureBeat, and Chris Sherman at Search Engine Land.
Certainly, many outlets did not write about us, but, all in all, we got fairly broad coverage in the Web 2.0 space. We were expecting a fairly large spike in visits, hopefully the biggest in our recent history and we were on full alert to make sure everything worked properly.
Well, launch date wasn’t our biggest day in January (despite what Alexa says, but that’s a post for another day). Not even close.
A few days before the launch, we were a relatively high search result for a breaking Jennifer Aniston story. A few days after the launch, we were a prominent search result for a breaking Brad Pitt story. Both those days blew away our launch day. In the chart below, I break out visits to Boxxet from people interested in Jennifer, Brad and our launch. This charts says nothing about the quality nor the long-term benefits of the different visits (I’ll take the Boxxet coverage traffic if you must know), but it does say, “oh yeah, Jennifer and Brad are really really big.”
We started Boxxet because we felt that the most popular searches and topics on the Web could be made better and better with good technology and fan participation. Why is becoming clear is just how much big some of these topics are. And, as I have always said about metrics, it can certainly put things in perspective. Wait! As I am writing this, we are seeing a sudden wave of visitors interested in Tyra Banks…
Entry Filed under: Boxxet, Metrics Series
3 Comments Add your own
1. The Boxxet Blog » C&hellip | March 5th, 2007 at 9:54 pm
[...] For most part, we got extensive and thoughtful coverage, even though the traffic brought to Boxxet was surprisingly weak compared to traffic we get from general pop culture news. See my post “Jennifer Aniston vs Web 2.0“ [...]
2. aFan | March 17th, 2007 at 2:32 pm
Well you’re not the first to discover Star Power. What I hate is the intentional milking of it by magazines like Hello. They need web traffic so the run a poll that you can vote in as often as you like, every 15 min. One of their favorites is to pit Jolie against Aniston. They then have both fan bases setting up computers and continuously voting. I kid you not; I run a fan site and have tried to tell the fans they are being duped. Doesn’t work, I gave up. Star, People, OK, etc. they all do it. I can just see them running to their marketing people with the “Great Traffic Report!”.
3. shezz... | February 29th, 2008 at 2:07 am
Jennifer Aniston was and will always be our No. 1
celebs101
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