Coverage of Boxxet from our January Launch
March 5th, 2007 youmon
A long-overview wrapup of some coverage we got in January when we did a public launch of Boxxet.
For most part, we got extensive and thoughtful coverage, even though the traffic brought to Boxxet was surprisingly weak compared to traffic we get from general pop culture news. See my post “Jennifer Aniston vs Web 2.0“
From VentureBeat, where Matt Marshall is doing some great Valley coverage, “Boxxet offers sites on popular topics”.
From ZDNet’s Dan Farber, who I really admire and run into a lot at various industry parties, “Boxxet boxes up popular topics”.
From Webware’s Rafe Needleman, whose career I have long followed, “Boxxet packages the Web for you”. Interesting thing about Webware. The web site didn’t drive a ton of traffic to us, but when the same story appeared later in the week in their newsletter, the volume was pretty darn good. Yeah to email newsletters!
From the super-thoughtful all-around good guy Dylan Tweney, “Boxxet: Channel your enthusiasm”.
From Mashable, which I like a lot but I think Peter misunderstood us in this post, “Boxxet Launches – Will You Contribute for Free?”
From GigaOM, where I am becoming a fan of Web Worker Daily, “Boxxet Launches Automated Portals”.
From The Deal Blogs, which has a negative writeup, “The problem with Boxxet and other topic aggregators”. They are entitled to their opinion, but there is no byline to this off-the-mark driveby analysis. I’ve gone back a few times to check in on them and generally find that they have both snap positive and negative opinions. Caveat emptor.
From Search Engine Land, a must-read for anyone interested in search, “Boxxet Offers ‘Best Of’ Collections On Popular Topics”/

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